National CineMedia · Data & BIStreamlined
Optimized data tracking
Upgraded and automated internal systems and built Power BI dashboards so the Marketing and Ad-Ops teams could track new data faster and with far less manual work.
DATA & CONTENT OPERATIONS · NEW YORK / NEW JERSEY
Matt Lissauer
telling stories with data.
Ten-plus years translating data into compelling insights and turning messy data, metadata and CMS workflows into clean, reliable, audience-ready content. Editorial instinct; data discipline.
10+
Years in data & content operations
15%
Web-traffic lift driven by audience data
20M+
Movie fans reached via partnership
100K+
Page views on event content hubs
About
I am a data quality and content operations professional with 10+ years of experience managing entertainment metadata, release information, digital content workflows and analytics.
I love telling stories with data and have worked at the intersection of data and content systems & operations, building digital experiences that make complex information easier to navigate and understand.
At a glance
- Data quality & governancemetadata · feeds · compliance
- CMS & content operationstagging · structure · high volume
- Workflow automationfewer errors · faster cycles
- Front-end & webHTML/CSS/JS · WordPress
- Business intelligencePower BI · SQL · Excel · GA
- Cross-functional leadershipmarketing · ad-ops · content
Featured Projects
Live · Designed & directed by me
Film Release Radar
The Film Release Radar is a theatrical and streaming release calendar I designed and maintain as a weekly matrix mapping all movie releases across 10+ platforms (theaters, video-on-demand, and streaming). You can filter the calendar by platform, genre, and rating, and clicking a title opens a pop-up for each film that pulls posters, directors, runtimes, and trailers from The Movie Database (TMDB) API. The data lives in a regularly updated spreadsheet, and a short workflow converts it into a JSON file that the site loads. The same data-ops discipline I bring to a CMS, I apply here to my own products. I own the site’s concept, layout and data model, and directed the build using Claude.
Product design, data architecture & direction by Matthew Lissauer. Front-end implementation built in collaboration with Claude (Anthropic). Film data via the TMDB API.
mattlissauer.com/calendar
FILM RELEASE RADAR
Theatrical & Streaming Releases
TheatersNetflixHBO MaxDisney+
FRI 6
SAT 7
FRI 13
SAT 14
FRI 20
★ Click any title for director, runtime & trailer · Data via TMDB
In Progress · Updating Weekly
Box Office Analysis
An interactive box office analytics dashboard I’m building in Google Looker Studio (formerly Data Studio), turning raw weekend grosses, release patterns, platform performance, and year-to-year comparisons into a clear visual story.
This dashboard extends my BI work, building Power BI dashboards that give marketing and ad-ops teams real visibility into the numbers that drive decisions.
Built and maintained by Matthew Lissauer in Google Looker Studio. Box office data via Box Office Mojo & The Numbers.
lookerstudio.google.com
BOX OFFICE ANALYSIS
Weekend Grosses · 2026 Season
$1.2B
Total Gross
$148M
Top Opening
312
Wide Releases
Top Films · Domestic Gross
Weekend Trend
Illustrative preview · figures are placeholders
Key Achievements
National CineMedia · OperationsProductivity gains
Streamlined operational workflows
Led CMS and internal operations improvements that tightened workflow efficiency and raised cross-team productivity across the Marketing and Advertising Insights groups.
National CineMedia · Noovie+15% traffic
Grew audience traffic through data insights
Used performance and audience data on the Noovie platform to raise web traffic by 15% and help secure a strategic partnership that reached more than 20 million movie fans.
Digital Marketing · Social & AffiliateAudience growth
Drove digital audience growth
Designed and deployed multi-channel content and affiliate strategies across major social platforms and search engines that drew strong traffic and lifted key performance metrics.
Professional Experience
2022 — 2026 · New York, NY
Manager, Data Quality & Compliance
National CineMedia (NCM) · Digital Products
- Led the automation of a long-standing manual movie title-matching process, reducing effort and human error by 90% while improving data accuracy across internal systems and partner integrations.
- Drove enhancements to NCM’s internal CMS, improving workflows, content visibility, and serving as the primary subject matter expert for the CMS and movie database.
- Developed Power BI dashboards improving visibility into data quality, workflow status, and business performance.
- Standardized Noovie Trivia content operations by documenting workflows, creating templates, and improving operational continuity after a team restructuring.
- Optimized privacy compliance workflows by streamlining audit processes and managing consumer data permissions and privacy requests in accordance with current regulations.
2018 — 2022 · New York, NY
Manager, Data Management
National CineMedia (NCM) · Noovie.com
- Managed CMS, metadata, and content workflows supporting NCM’s consumer-facing digital platforms.
- Coordinated content, data, and system requirements across 3+ teams to improve operational efficiency.
- Supported branded content initiatives and recurring editorial features generating 100K+ page views and 2K+ social shares.
2009 — 2018 · New York, NY
Marketing Manager
Plexus Entertainment, LLC · GoWatchIt.com & MRQE.com
- Onboarded and trained studio and distributor clients on the company’s SaaS movie-marketing platform, helping them successfully adopt it for digital marketing initiatives.
- Partnered with clients and internal technical teams to resolve platform, content, and usability issues, using web traffic, affiliate sales, and campaign reporting to improve performance and the overall customer experience.
- Managed digital marketing initiatives from setup through launch, coordinating client requests and platform issues for campaigns reaching 100K+ users.
2007 — 2009 · New York, NY
Marketing Coordinator
D2C2, LLC · Adventureus.com
- Produced digital content, marketing, partnership, and promotional initiatives for an adventure travel startup.
- Doubled website traffic and user registrations through digital campaigns, content, partnerships, and outreach.
- Planned and directed all company participation at industry trade shows and consumer expos.
Skills
Data & Operations
Content & Web Build
Analytics & BI
Client & Account Success
Leadership & Coordination
Tools & Platforms
Education & Training
2004 · Hamden, CT
M.S., Journalism
Quinnipiac University
2003 · Albany, NY
B.A., Communication
University at Albany, SUNY
Certificates & Coursework
Continued Education
- Digital Media Marketing — NYU SCPS
- Web Development — NY Code + Design Academy
- Digital Marketing Intensive — General Assembly